It’s Time to Prioritize Web Accessibility!
In 2023, everybody who manages a website must know the importance of Web Accessibility Compliance!
As web accessibility continues to gain significance, integrating a solution into your website management is essential to thrive in today’s digital landscape.
Not only is web accessibility a legal obligation, it’s a direct representation of your corporation’s fundamental values to provide an inclusive and equitable digital environment… and Mall Maverick can support you in those efforts.
By using Web Accessibility Compliance tools, website managers are able to identify, remediate and monitor their website’s performance. In turn, broadening their audience, improving user experience, improving search ability and so much more.
WHY you need to be prioritizing Web Accessibility Compliance TODAY:
1. Equal Access for All Users
Prioritizing web accessibility ensures that all members of your community, including those with disabilities, can access and interact with your digital content easily. Just like you prioritize accessibility at your physical centers, you need to prioritize digital accessibility for shoppers as well.
2. Legal Requirements and Compliance
Many countries and regions have established laws and regulations mandating web accessibility. Non compliance with these laws can lead to legal consequences such as lawsuits, penalties or damage to an organization’s reputation.
3. Enhanced User Experience for All
An accessible website benefits all users, not just those with disabilities. An accessible site is easy to navigate and has neat and well-structured content, resulting in improved user engagement, repeat visits and higher customer satisfaction.
4. Increased Audience Reach
Web accessibility expands the reach of websites to a broader audience. People with some kind of disability make up about 30% of our population.
5. SEO Benefits
Many web accessibility guidelines align with SEO optimization best practices. For example, adding alternative text to images makes the site accessible for the visually impaired and also helps search engines understand what the content is and rank the website higher for search results.
6. Corporate Social Responsibility and Branding
Embracing accessibility compliance is a display of a broader commitment to support your community both physically and digitally. Organizations that prioritize both physical and digital accessibility are seen as responsible and positive contributors to society.
HOW can Mall Maverick Help Ensure My Website is Web Accessibility Compliant?
We work with industry leaders, Monsido to ensure all websites that launch with us are marked with an “Excellent” web compliance score, but once a website has launched, there is still more work to do and Monsido has the tools to get the job done.
As content gets added and Web Accessibility Compliance Guidelines evolve, a Web Accessibility Score can take a hit if content is not added using Web Accessibility Compliance best practices. A main contributor to avoiding legal implications is being able to display a consistent effort towards making your website compliant.
Our services are that extra layer of quality assurance to give you the peace of mind that your website and organization are protected. See below:
1. Quarterly Accessibility Assurance Monitoring
We automatically scan your website using the powerful Monsido Accessibility tool to identify an overall Accessibility Score.
You will receive reports every quarter with your website’s Compliance Score.
If Compliance issues are flagged the Mall Maverick team will help identify what needs to be updated and manage code/design updates if required.
2. PageAssist Widget
The PageAssist widget is an always on widget that overlays on your website at all times. Users can manipulate the website based on their specific needs from font size, brightness, contrast, cursor size and more.
This widget allows users to self manage how they view the website, regardless of disability.
Although this widget does provide flexibility for all users, it does not identify Web Accessibility Compliance issues if applicable.
It’s time to make Web Accessibility Compliance a priority before you face any unfortunate consequences. Mall Maverick is here to support you. Get in touch with us today.
Author: Kelly Labbett
Biography: Kelly is the Director of Client Success at Mall Maverick. She has extensive knowledge in marketing strategy and execution, operations, project management and client service. Kelly has been with Mall Maverick for 2.5 years and has launched over 200 retail center websites and campaigns for our Clients in both Canada and the US.
