What Makes a Great Shopping Mall Website?
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Whether a website visitor is looking at content or design, there are a few simple things that a Content Manager of a shopping center website can do to make the website great and encourage users to engage with it on a regular basis.
Let’s start by asking, do you know what shoppers are looking for on your website?
We can assume the shopper looked up your shopping center because they were looking for specific information. Ideally that shopper finds exactly what they need, and they also find something eye-catching that will catch their attention and encourage them to explore your website more.
How can you encourage shoppers to stay and engage with your website?
Less is more. More content and lots of images don’t always mean better…a balance of white space for the win!
Structure your content like a story. Display information in a logical way that makes sense and is easy to follow. The key information such as Primary Benefit Statements or Value Propositions should be presented to the reader “above the fold”. Meaning, when someone lands on the page, they immediately know the primary message, the quality of your offering, and the call to action.
Make your hero banner a real HERO! The homepage hero banner is at the top of the page for a reason. The elements of a homepage hero banner is the most important piece of your website’s homepage. It is the users first impression and your first opportunity to engage them with compelling imagery and copy.
A strategically worded headline can make users eager to stay on the website and learn more, while a confusing, wordy, or irrelevant headline can make users lose interest quickly. Make the copy on your website informative and as concise as possible.
Remember that your website is a digital representation of your brand. When strategizing content for your shopping center website, keep in mind how you want shoppers to perceive the shopping center brand as a whole.
To make your shopping center website great, display content with purpose, use good quality images, ensure your copy is informative and clear, and use an identifiable color scheme that gives your brand a unique identity.
Focus on being relevant, consistent, and clean and let your brand identity show in every single element of your website.
